5 Reasons Why You Need a Blog as an Influencer + Best Sites to Host Your Blog
As an Influencer, it can be tough figuring out which platforms you should create content for. Creating content for social platforms is important, but do not, I repeat, DO NOT underestimate the power of having a personal blog. Some people believe having one is outdated, but it definitely isn’t. There are many benefits that come with having one, with one of the main benefits being, it’s YOUR own personal space.
Keep reading for more reasons why it’s important to have a personal blog as an Influencer, even in 2020.
1. Your blog can serve as your online portfolio. It’s where you can showcase all of your skills to your readers and brands that want to work with you. You can display previous brand work you’ve done, news publications you’ve been featured in, and links back to your social media profiles. It’s an easy way for people to get a quick rundown of who you are.
2. You can tell more detailed stories using a blog. A blog provides you with the opportunity to go more into depth when creating content about your passions and interests. A blog allows you to provide your readers with more detailed information about topics, and photos and videos can also be shared in your blog posts.
3. Gives you an opportunity to charge higher rates. If you have an established blog, you can pitch creating a sponsored blog post for brands, in addition to creating Instagram and Facebook content. This allows you to charge a bundled rate, that’s higher than what your normal rate would be for just an Instagram or Facebook post. A blog is also a good place to link affiliate information and codes.
4. It’s an additional marketing tool. A blog is another way to connect and engage with current and new subscribers/followers. It’s also a good way to increase the growth of your brand, as your blog content can be promoted via Pinterest and other search engines (make sure your blog posts are SEO friendly). Also, if something ever happens to social media (God forbid lol), where will your subscribers/followers find you? :0
5. You will become more credible. The more you publish content related to your niche, the more you will become a trusted advisor in your industry. Also, the more content you publish to your blog, the better chance you’ll have at building an engaged audience. Doing this takes time, but the more you show up, and consistently provide helpful information, the faster you will gain the trust of your readers.
Where are some of the best places host your blog?
Squarespace- Good for those with limited tech skills, affordably priced, pre-made designed templates available for use
Wix- Easy to set up, customizable templates available
Weebly- Offers drag and drop build features, SEO friendly
Wordpress- Very beginner friendly, customizable themes, & search engine friendly
Thanks for reading, and happy blogging! :)
